SACRAMENTO, PA - Can you believe it? Southern Innovations is next week! The Southeast Produce Council (SEPC) show, taking place September 12–14, will provide a platform for many innovative produce suppliers, including Masser Family of Companies. The grower will be showcasing the new Side Delights® Amazables!®—a key item in the Masser booth and also featured in the Wall of Innovation Showcase.

“Consumer demand for single-serve format products that are easy and fast to prepare continues to grow, and we are proud to participate in the Southern Innovations show again with a first-of-its-kind innovation,” said Dave Masser, President.

Amazables! are first-of-its-kind oven-crisp-style microwavable potatoes that come with and without custom sauces by Litehouse®, a press release stated. The gluten-free sauces—Loaded Potato sauce and Buffalo Ranch sauce—were created to complement the taste of a Russet potato and leverage top foodservice flavors. The Loaded Potato sauce features the flavors of traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream, and chives. The Buffalo Ranch sauce, on the other hand, blends the heat of classic Buffalo sauce with the cool taste of ranch dressing.

The product’s innovative film shrinks around the potato in the microwave to crisp the skin. The film is #1 recyclable, the most accessible and prevalent recycling material available, with the highest chance of being recycled and used for another purpose, the release noted.

“We are particularly excited about showcasing Amazables! and invite attendees to visit us at booth 314,” added Bob Meek, Chief Revenue Officer.

This year’s Southern Innovations will be held at the Gaylord Opryland Resort & Convention Center. Attendees will be encouraged to discover “What’s New?” within the fresh produce industry as new product items and technologies are launched into the marketplace.

ANUK will have more show coverage coming your way over the next couple of weeks, so stick with us.