National Mango Board, Disney, and Fandango Team Up for "Unleash the Joy" Sweepstakes; Ramón Ojeda Comments



National Mango Board, Disney, and Fandango Team Up for "Unleash the Joy" Sweepstakes; Ramón Ojeda Comments



ORLANDO, FL - The Hawaiian word for joy is 'hau'oli,' and this summer, The National Mango Board (NMB), Disney, and Fandango are bringing hau'oli to fans nationwide through a special collaboration in celebration of Disney's highly anticipated live-action film, Lilo & Stitch.

Hawaiʻi serves as the perfect backdrop for a NMB and Disney Lilo & Stitch collaboration. Hawaiʻi is home to more than 500 mango varietals, celebrating the unique and diverse flavors that mangos bring to any occasion. Just like Stitch's mischievous yet lovable nature, mangos add a splash of excitement and joy to everyday life. Mangos, with their bright and joyful essence, complement the ʻOhana' (family) theme of the film, creating a harmonious blend of flavors and emotions.

This collaboration blends the tropical flavors of mango with the fun and mischief of Stitch, creating an exciting experience for fans of all ages.

This summer, The National Mango Board (NMB), Disney, and Fandango are bringing hau'oli to fans nationwide through a special collaboration in celebration of Disney's highly anticipated live-action film, Lilo & Stitch

The National Mango Board and Fandango will offer a chance to win* one of 1,500 Fandango Promotional Codes to be used towards the purchase of two movie tickets (up to $15 per ticket including ticket price and associated fees and charges, up to $30 total) to enjoy the film on the big screen. One lucky grand prize individual will have the chance to win $4,000 towards a tropical vacation to have their very own Hawaiian adventure!

Ramón Ojeda, Executive Director, National Mango Board
Ramón Ojeda, Executive Director, National Mango Board

"Families go grocery shopping together, so there's no better tie-in than mangos to create the perfect ʻOhana vibe, also with an opportunity to win big," said Ramón Ojeda, executive director at the National Mango Board, in a recent press release. "This collaboration allows us to highlight the unique connection between fresh mangos and the Hawaiian Islands, while celebrating the spirit of 'ʻOhana' and the pure 'hau'oli' that both NMB and this beloved Disney story represent."

Shoppers who spend $5 on mangos in one transaction, in-store and online, from May 6 through June 15 can submit an image of their receipt for the opportunity to receive a $5 Fandango Promo Code to be applied to a Fandango movie ticket to see Lilo & Stitch and one entry into the Unleash the Joy Sweepstakes.

The comprehensive campaign will feature engaging content across paid and organic social media, showcasing delicious mango recipes and the playful spirit of Lilo & Stitch. A dedicated online landing page will feature exclusive recipes, including fresh mango creations and campaign details. Targeted public relations outreach to media and influencers will generate excitement and awareness. Eye-catching retail activations, including bin headers, iron man posters and shelf posters, will drive consumer engagement in-store.

To learn more about the National Mango Board and stay up-to-date on all mango-related news, visit Mango.org.



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National Mango Board

The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this…