FISHERS, NY - Doubling down on promotional plans across the buy-side, the New York Apple Association (NYAA) has named a new leader to spearhead its retail and foodservice growth. Industry expert Corey Woodward is joining the association as its newest Account Manager.

"I am very impressed with the work the NY apple team does and very excited to be a part of it," said Woodward. "I feel my 21 years of experience in logistics and account management will be an asset to an already strong NYAA team."

Woodward has served in several capacities while employed with C. H. Robinson in his 21-year career, ranging from sales to account management. Woodward earned a degree in Business in Marketing from Clarkson University, focusing on branding, consumer behavior, targeted marketing, and brand equity.

"Corey has a strong background in sales, contract negotiations, and in working with retailers and the foodservice industry in developing vertical programs. The New York Apple Association has been active in working with retail and foodservice accounts in developing programs that bring awareness to the consumer about New York apple varieties in addition to creating and implementing promotions that increase apple sales. Corey's track record speaks for itself. He appreciates the need to understand our clients' business so we can customize programs that will do exactly that," said Cynthia Haskins, President and CEO.

Haskins also commented on how the association's new hire comes just in time for buy-side promotions as the first blossoms occur in the Hudson Valley, continuing to the Western and Upper Central sections of New York State and throughout the Northeastern region.

"We are excited to have Corey join us as we coordinate programs that bring consumer awareness about New York State apple varieties and implement programs that provide retailers and the foodservice industry with what they need to sell more New York State apples," she said. "We are anticipating a good crop year. This year's blossom timing began a bit slowly, and we did have extended rain, but temperatures have warmed, and the bees are now busy pollinating the many apple blossoms."

A press release stated that NYAA will debut a new commercial and series of informational videos this fall that will air both through traditional and social media platforms. NYAA will make those assets available to marketing partners as well. Proving its prowess in this arena, the association's latest television commercial and informative videos earned bronze, silver, and gold Telly awards over the last couple of years.

NYAA's high-graphic tri-wall orchard bins, display merchandisers, totes, pouches, and poly bags will continue to be available through NYS apple shippers.

Congratulations to Corey Woodward on his appointment, and cheers to another amazing apple season!

New York Apple Association