ANAHEIM, CA - What’s in a name? For the value-added category, it’s an explanation of why it has seen such growth and development in the produce industry: its added value for foodservice operators and consumers. One company constantly evolving its presence in the space is Ocean Mist® Farms, which continues to bring quality to its partners.

“We’ve been doing value-added produce for about the last six years. It’s the fastest-growing segment of our business right now,” said Mark Munger, Senior Director of Marketing. “We’ve talked about our produce as being the Gold Standard, and really what that means, is from how we select the varieties we grow, the farms that we choose to grow them on, our quality assurance and food safety standards that we grow them, our four-hour rush from field to cooler after harvest standards that we put on everything, and really just the quality of our whole program and the emphasis we put on that for our customers.”

Ocean Mist’s dedication to providing Gold Standard offerings is evidenced by its production processes, such as the four-hour rush from field to cooler after harvest that Mark points to. This care extends to the grower’s entire program, emphasizing its commitment to giving its customers only the best produce possible.

“One of the things we’re excited about is that retailers can buy Ocean Mist brand if they feel that that’s a brand that really resonates with their shoppers, but we also want to be private label partners," Mark added. "Our great-quality produce and your brand on our produce. So, if we can be a private label partner with our retail customers, we’re really excited to talk about and deliver really great-quality product in their brand.”

If Ocean Mist sounds like the ideal partner for you, reach out to a sales rep to add its produce to your lineup.

Watch more from Mark in the exclusive video above.

Ocean Mist® Farms