Organic Produce Network Reports Strong Sales for Fresh Organic Produce in 2018

MONTEREY, CA - Teaming up with marketing research firm Nielsen, Organic Produce Network (OPN) reported its produce sales for the first quarter of 2018. Organic packaged salads continued to be a high driver, dominating organic fresh vegetable sales. Another produce star was organic berries, whose explosive growth boasted over 40 percent of organic fruit sales. According to Matt Lally, Client Manager for Nielsen, the first quarter numbers reflect an uptick in growth for all organic fresh produce.
Matt Lally, Client Manager, Nielsen Fresh“Parents and millennials have led the surge in sales which could prove quite the combination in the coming years as more millennials become parents,” said Lally in a press release. “Today’s consumer is interested in eating simpler, cleaner products and this is seen in the continued growth of organic fresh produce.”
Highlights from the report include:
Matt Seeley, CEO, Organic Produce Network“Organic fresh produce continues to be a major revenue generator at retail. In addition to berries, organic potatoes, mushrooms, herbs/spices, beverages, and avocados all increased by double digits in both dollar and sales volume compared to the first quarter of last year,” commented Matt Seeley, Chief Executive Officer of OPN. “At the same time, per Nielsen data, conventionally grown berries, beverages mushrooms, potatoes, and herbs/spices were all flat or declined in volume sales.”
For all things fresh produce, keep reading AndNowUKnow.
Founded by agricultural industry veterans Matt Seeley, former VP of Marketing for The Nunes Company, and Tonya Antle,…