SCHENECTADY, NY & TORONTO - Fresh on the heels of its acquisition of Whywaste, Invafresh has secured an expanded retail partnership with Price Chopper/Market 32. The grocery chain will be optimizing the fresh grocery platform to not only improve the experience of in-store teammates and customers, but to increase sales and reduce food waste across its produce, bakery, deli, meat, and seafood departments.

“With Invafresh, we have increased sales by improving on-shelf availability and have reduced food waste by having fresher products. Because of Invafresh's reliable and easy-to-use application, our in-store teammates can redeploy their time to customer-facing activities, which has led to an overall better shopping experience for our customers,” said Jody Plonski, Senior Vice President of Operations at Price Chopper/Market 32. “Our partnership with Invafresh has helped to prevent 20 tons of fresh food from being wasted each week across our store operations. Invafresh is a key contributor to helping us achieve our sustainability goals, so strengthening our partnership was the right decision for Price Chopper/Market 32 and the communities we serve.”

Invafresh has integrated vast amounts of in-store production data into the AI-enhanced Fresh Retail Platform, helping Price Chopper/Market 32 forecast intelligently and accurately, replenish orders, plan production, and manage inventory, a press release explained.

Through its newly extended alliance with Invafresh, Price Chopper/Market 32 can proactively address the food waste challenge and deliver a fresher experience to its customers.

“Price Chopper/Market 32 has been at the forefront of the food waste reduction movement, and we are proud that our technology has played a role in that,” said Tim Spencer, Chief Executive Officer at Invafresh. “We know that most problems in Fresh are related to forecasting the constant shifts in demand and the need to optimize and match supply and availability. With the intelligent forecasting and real-time analytics capabilities of our Fresh Retail Platform, Price Chopper/Market 32 has been able to address those problems and make a measurable impact on the food waste front.”

For additional details, including more comments from the retailer’s leaders, click here.

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Price Chopper/Market 32 Invafresh