Produce for Better Health Expands Have A Plant® Ambassador Network
BRENTWOOD, MO - The Produce for Better Health Foundation (PBH) has been making significant moves to expand its influence, and those efforts seem to have paid off. The ambassador network for its award-winning Have A Plant® Movement has now quadrupled in size and includes individuals who have distinct areas of expertise and reach consumers at three unique points of influence: point-of-sale (retail), point-of-flavor (culinary and foodservice), and point-of-inspiration (digital and social media lifestyle and nutrition communicators).
“Combined, this group reaches hundreds of thousands of millennials and Gen Z consumers each day. With this unprecedented reach, PBH can uniquely deliver valuable influencer partnerships to all members of the fruit and vegetable supply chain and is poised to significantly extend the far-reaching impact of PBH’s award-winning Have A Plant Movement, which launched just two years ago,” says Wendy Reinhardt Kapsak, MS, RDN, President and CEO of PBH. “Importantly, PBH is committed to building strong relationships with these influencers to ensure they find mutual value and satisfaction in supporting PBH and the produce industry to increase fruit and vegetable consumption and, in turn, help improve public health.”
According to data from the International Food Information Council’s Food and Health Survey, health professionals are a trusted source of information for consumers regarding which foods to eat or avoid, PBH’s press release noted. As such, more brands are turning to influencers for content creation and amplification as consumers are looking for credible advice on how to be happier and healthier during these turbulent times.
The impressive roster of PBH Have A Plant Ambassadors will contribute to PBH’s popular recipe and Expert Advice libraries, in addition to Have A Plant Cook Alongs, Instagram Reels, Facebook lives, and other inspiring social content. This ambassador network also has the knowledge and skill-set to engage with PBH and its members beyond digital and social media, from co-hosting virtual webinars to generating top-tier media placements, supporting retail promotions, offering strategic insights, and participating in PBH sponsored events.
“This year is all about the continued evolution of the Have A Plant Movement along with more opportunities for the fruit and vegetable industry to connect directly to consumers,” said Katie Calligaro, PBH Marketing and Communications Director. “No other organization is partnering with such a wide range of influencers to inform people wherever they make fruit and vegetable decisions. This year’s group of fruit and veggie lovin’ enthusiasts includes some new faces, along with familiar names our followers already know and trust.”
Kapsak is also positioned to communicate directly to consumers, particularly given her recent Satellite Media Tour where she delivered fruit and veggie messages to nearly 30 million consumers through 32 live TV and radio segments.
Among other experts on PBH’s staff, she is available for interviews, panel discussions, presentations, and strategic insights.
For a complete list of the ambassadors, please click here. And, for more of the latest fresh produce news, keep coming back to ANUK.
