Pure Flavor's Chris Veillon Discusses Georgia Grown Brand at SEPC Southern Exposure 2019
ORLANDO, FL - We’re in the thick of show season, and let’s be real, would we all have it any other way? It’s the time to see the latest and greatest in produce, like the offerings from Pure Flavor’s new Georgia greenhouse, under its new Georgia Grown brand. I spoke with Chief Marketing Officer, Chris Veillon, to learn a bit more.
“We’re focusing on everything grown in Georgia,” Chris told me on the show floor when I asked him what the company was showcasing this year. “Pure Flavor created a brand-new greenhouse that was built in late fall 2018, and with the first crop of tomatoes and cucumbers picked in early December.”
As we’ve previously reported, the greenhouse grower's new facility was built to service key retail and foodservice partners in the region, allowing Pure Flavor to open other markets with additional products.
“We are the first large-scale greenhouse operation producing year-round in Fort Valley, Georgia,” Chris said, “and we’re currently producing tomatoes on the vine, sweet cocktail tomatoes, long English cucumbers, and mini seedless cucumbers.”
To learn more, watch our brief video interview above, and as always, stick with us here at AndNowUKnow to hear about everything produce-related.
