NORTH AMERICA - July is National Picnic Month and Red Sun Farms and Avocados from Mexico are teaming up with Produce for Kids (PFK) for an upcoming event modeled to spur more fresh produce consumption and awareness among its consumer base. 

Slated for Wednesday, July 15, 2015 at 6 pm PST/9 pm EST, the companies will host a Twitter party featuring hashtag #PackAPicnic and handles @produceforkids for PFK, @ShopRedSun for Red Sun Farms, and @AvosFromMexico for Avocados from Mexico. 

“Our organizations want consumers to grab their baskets and blankets and get ready for a family picnic during the #PackAPicnic Twitter party,” Sabrina Pokomandy, Red Sun's Marketing and Communications Manager, tells me. “We are inviting consumers and likeminded brands, and retailers, to join the conversation where favorite picnic recipes and tips will be shared!” 

This is a great opportunity to see what is top of mind for consumers and how best to target the appetites of the consumer. There will also be produce prize packs given away during the party. 

Don't forget to follow @produceforkids, @ShopRedSun and @AvosFromMexico on Twitter, as well. 

Happy picnicking!

Red Sun Farms Avocados from Mexico Produce for Kids