ATLANTA, GA - Fall has officially…fallen! And the packing innovators at Rice Fruit Company are recognizing this as their moment to make an impact at the 2024 Global Produce & Floral Show. The company has brought an apple lineup that hits all the right notes, with flavors, varieties, and vibrant colors ready to dazzle show attendees.

“This is the first big show of our season, and we’re ready for it! This show is always well attended by customers, colleagues, and industry partners. It’s fantastic to connect with people in person,” said Brenda Briggs, Vice President of Sales and Marketing.

At the show, attendees will see firsthand how Rice Fruit’s entire selection of apples from Gala and Honeycrisp, to SnapDragon and Lemonade^TM, offer retailers the versatility and innovation they need to meet consumer demand. Rice Fruit’s dedication to providing a wide range of apples ensures that there’s a perfect option for every palate and preference, a press release explained.

“Fall is our time to shine. Our apples are picked, packed, and shipped for peak flavor and texture,” added Briggs. “As the season progresses, our varietal mix delivers diverse and bold flavors ready to take the spotlight.”

Visit Rice Fruit Company at booth B331 during the show and get ready to find your shoppers’ new favorite variety.

Keep scrolling the pages of ANUK to stay informed ahead of the big event.