ANAHEIM, CA - What’s not to love about a potato? Filling, nutritious, and delicious to boot, the mighty spud has long been a shopper favorite. Ensuring that the category doesn’t feel stale, RPE and its grower partners are bringing the latest potato launch to market.

“We are really excited to be launching Potatoes Your Way™,” remarked Mackenzie Hammond, Director of Account Management, who also shared that the product includes 16 oz of gold potatoes. “You have a sustainable fiber tray, it’s multi-use, [and] you can cook the potatoes and then you can also serve them in the same tray.”

Launched under the brand Tasteful Selections®, this new offering is also reusable, recyclable, and compostable.

“What’s really unique about this tray is it's going to be offered at a lower price point than other trays in the marketplace,” Mackenzie added. “Based on industry research, consumers are wanting a potato item that's fast, convenient, fresh, and also healthy.”

Available in two flavors, Zesty Italian Herb and Garlic Parsley, the potatoes can be cooked in the microwave, air fryer, or oven. There are multiple ways to serve them, including mashed!

With five decades of industry experience, RPE has the knowledge to back up its innovations. Watch more about the product in our exclusive interview above.

As always, keep reading AndNowUKnow for what’s happening across the supply-side.

Tasteful Selections®