Side Delights® Positioning for Increased Cooking at Home and Changing Consumer Wants
SAN FRANCISCO, CA - Side Delights® was an early adapter to the trends of “the cooks of this century” with cutting-edge blogger programs, organic options, convenience products, and packaging breakthroughs. Since the pandemic began, consumers have leaned further into home cooking. The surge in home cooking is a lasting one, and Side Delights is anticipating those needs.
“After sheltering in place, people realized how much money they saved by not going out to eat as often. And with an uncertain economy, data shows that consumers will continue to look for healthy, cost-saving meal alternatives at home,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. “Cooking at home isn’t just good for you. It is good for the wallet.”
Side Delights saw a significant increase in organic web traffic to the Frequently Asked Questions page of Sidedelights.com during the Shelter in Place. The most common searches were for the best way to prep, cook, and store meals at home. Shoppers were also looking for ways to put a new twist on their recipes. With an eye for what consumers were looking for, Side Delights tailored its FAQ page in response to these trends.
“The new FAQ page is organized to be incredibly user-friendly. Combined with most frequently searched questions and a fresh, new way to present the answers, we are giving consumers more of what they are looking for,” added Triou. “Added bonus, now consumers can find specifically what they are looking for all in one place.”
As noted in the press release, the revamped SideDelights.com/FAQ continues to educate consumers about potatoes’ nutrition and preparation, along with new tips, tricks, and time-saving hacks on the topics they are most interested in.
All digital content drives consumers to GrownWhereItMatters.com. With fresh ingredients and simple, timeless recipes that boost nutrition, Side Delights is offering shoppers solutions and supporting them with exciting new resources. This online community will help consumers find what they’re looking for more easily, which also benefits retailers by providing insights on the trending recipes to cross-promote with.
To increase engagement and answer more specific details, Side Delights created a new Side Delights YouTube channel with an array of “how-to” videos. The brand will continue to enhance the channel with new videos throughout the year.
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