LAS VEGAS, NV - Sun World International is getting ready to welcome attendees to the 2024 Winter Fancy Food Show (WFFS) in fabulous Las Vegas, Nevada, next week, along with a host of other exhibiting companies. Giving Adele and U2 a run for their money, the supplier will take up a three-day residency showcasing its AUTUMNCRISP® brand grapes.

“With the AUTUMNCRISP brand, we are working to transform the table grape category in 2024,” said Jennifer Sanchez, Sun World’s Vice President of Marketing. “There is no better venue to kick off this year’s campaign than with this major event on a global stage. With AUTUMNCRISP’s large, delicious, beautiful, and round green grapes, we look forward to premiering them in Las Vegas, surrounded by all the other world-famous attractions!”

The AUTUMNCRISP sampling station will be located at booth #3505 at WFFS January 21–23. This is the latest step in Sun World International’s positioning of the AUTUMNCRISP brand as one of the first globally branded table grapes available year-round. The supplier also has a global consumer marketing campaign aimed at driving awareness for the giant, crispy, and juicy green grape, according to a release.

To date, the campaign has featured robust digital marketing aimed at the iconic grape brand’s target consumers, sampling at the New York Wine and Food Festival, media outreach, collaborations with food influencers including The Produce Moms, and social media outreach. For the campaign’s next phase, which kicks off with WFFS, Sun World will expand to in-store marketing, local market retail executions, and more.

More than 13,000 food and beverage makers, buyers, retailers, distributors, media, influencers, and other industry insiders attend WFFS each year for product discovery, trendspotting, networking, and education, making it one of the world’s premier platforms for debuting innovative foods and beverages.

While some go to Vegas to see The Sphere, the team at AndNowUKnow is excited to see these spheres on the show floor.