Sun World Unveils New Consumer Website
BAKERSFIELD, CA - Sun World is giving its website a sleeker, more natural design to give consumers a greater comprehensive online experience.
The new website, which can be found by clicking here, has been optimized for mobile devices and search-engines and offers visitors customized content, including:
- Grape Recipes
Sun World’s recipe library shows consumers a number of fun, tasty ways to take advantage of the crisp texture and juicy aromatic flavor of grapes.
- How-To Guides
A handy collection of step-by-step tips to show consumers how to select, wash, freeze, and grow their own grapes.
- Health Information
Includes grape nutrition facts, beneficial nutrients, and their positive effects on health.
- Social Media Engagement
Visitors can post and share content, as well as connect with SunWorldFruit on Facebook, Twitter, Pinterest, and YouTube.
“Like all of our marketing activities, the new Sun World website was designed based on consumer insights to help us better engage, educate, and entertain people,” said Natalie Erlendson, Marketing Manager. “We’re creating an experience with the Sun World brand online that compliments the outstanding eating experience our proprietary grapes give.”
Gordon Robertson, Executive Vice President, added, “The website is part of a larger strategy to build Sun World as the trusted brand for grapes which can increase demand and drive consumption for our customers.”
Sun World’s consumer marketing efforts also include social media, sweepstakes, retail shopper marketing programs, branded packaging, and new item innovations.
