RIO RICO, AZ – There is something to be said about the drive for perfection, and if you are the team behind Perfect Produce®, then that drive is also your promise and vision. With PMA Fresh Summit 2017 quickly approaching this month, timing is ideal for showcasing SunFed’s fresh fruit and vegetable program with new items to elevate the brand and the portfolio. Back by popular demand this year, SunFed is reintroducing the company’s popular green bean program and showcasing the new Soho Grape Tomatoes as the team continues to bring diverse varieties to market with maximum radiant freshness.

“After taking some time away from the green bean world, SunFed is bringing back our Perfect Produce brand Green Beans. SunFed’s green bean growing area, Morelos, is located in south-central Mexico—a region that is known as the ‘Central Breadbasket’ of Mexico,” CEO Craig Slate tells me. “As always SunFed will implement our Metabolic Reduction model to ensure the freshest beans on arrival at the store.”

This year’s production will begin mid-October and run through March 2018. The conventional beans will be packed in 30 lb cases. Starting in December, SunFed will have Organic Perfect Green Beans from Oaxaca, Mexico, in 15 lb cases as well.

As for the long awaited promotional volumes of Soho Grape Tomatoes, the first thing the team can tell me is that they are SooooHoooo Sweeeet.

“We will be sampling these taste bud-tickling sweets at this year’s PMA Fresh Summit so please, come one, come all,” Matt Mandel, Vice President of Operations, shares. “SunFed is now year-round with this 8-plus brix SoHo tomato which was specifically chosen for both its strong flavor profile and consistent quality. With high brix, vibrant color, and an amazing crunch, we see these grape tomatoes as the perfect way to differentiate within the competitive snacking tomato category.”

This year the Soho brand is being packed in 12 1-pint and a 20 lb bulk option is available, so make sure and stop by booth #2355 for a sample.

At Fresh Summit this month, SunFed’s key message to attendees will encompass the company’s continued expansion and pursuit of the next Perfect Produce item or items. As the team closes out 2017, SunFed will be expanding its organic line to include organic European cucumbers, organic green beans, and an organic 2-count tray wrapped with modified atmosphere and humidity technology. The company is continuing to pursue year-around production on all SunFed items as well. That list now includes cucumbers, yellow squash, zucchini, grape tomatoes, eggplant, OG yellow squash, OG zucchini, and OGEuropean cucumbers. And finally coming in 2018, SunFed will be diving into some completely new produce arenas, so stay tuned!

If you are not hooked on the SunFed program yet, maybe this will offer even more incentive. This year, along with the highly anticipated SoHo Grape Tomato tastings, the team is also bringing a little tech to the floor. Stop by the booth and enter to win a SunFed Perfect Squash DJI Spark Drone.

See you all in NOLA!

SunFed