KINGSVILLE, ONTARIO, CANADA - Bursting with sweet flavor and inspired by the summer season, Mastronardi Produce® has announced the latest four SKUs in its lineup of berries. The SUNSET® Summer Series Berries® will debut at the International Fresh Produce Association’s Global Produce & Floral Show later this week.

“Consumers have demonstrated they are looking for flavorful berries with lasting freshness, and we believe the Summer Series will exceed their expectations,” said Dean Taylor, Vice President of Business Development. “Freshly picked and packed from our high-tech greenhouses, these berry varieties are set to outperform others in the category in both flavor and shelf life.”

Launched in 2023, the Summer Series includes the Summer Dream™ Raspberry, and being introduced to the market are: Summer Delight™ Strawberry, Summer Magic™ Blackberry, and Summer Pop™ Blueberry. After the launch of Summer Dream, consumers and retailers have been anticipating the addition of more berries, with the outstanding flavor Mastronardi Produce is recognized for.

The lively and colorful label design featuring tropical and summer-inspired imagery not only makes the Summer Series packaging easily identifiable on the shelf, but also represents the energy of the summer season. Sweeter than their traditional counterparts, each berry in the Summer Series lives up to its name, a press release added.

Mastronardi Produce has been a leader in the greenhouse berries category since 2003, providing consistency in quality and taste. Berries have become one of the fastest-growing segments in produce in recent years, continuing to experience year-over-year growth.

Join the SUNSET booth to meet the team and celebrate the flavors of summer during the IFPA Global Produce & Floral Show at booth #1639!