BAKERSFIELD, CA - Grilling season is nearly here, and Country Sweet Produce is getting retailers ready through its Bako Sweet® brand. Susan Noritake, Director of Sales and Marketing, took a beat to share what the company has up its sleeve.

“We are going to have a grilling campaign and some special display bins to help our retailers show our shoppers what to do with our sweet potatoes,” Susan says. “So, we like to 'sweeten your every day.' It’s something you can eat throughout the year, and the summertime is great for grilling.”

Bako Sweet is bringing convenience to shoppers in a way that resonates, an important step toward getting products into the basket.

Through its efforts, the company has already seen a lift in sales as consumers fill their baskets with products that are easy to prepare, versatile, and can be enjoyed year-round.

To see what else Bako Sweet has in store for the summertime, watch the exclusive video above.