Taylor Farms' Micah Shea Discusses Holiday Merchandising Opportunities for Retailers
SALINAS, CA - Presents under the tree are not the only gifts we are thinking about this holiday season. The true gift is a generous boost in produce sales, which Taylor Farms is looking to provide its retailers with the help of a flavorful and robust product portfolio. With promotional opportunities running rampant, retailers have the chance to spotlight Taylor Farms Veggie Chips and Dip Tray, Mini Chopped Salad Kits, and Earthbound Farm Organic Spinach.
“Picture the family running around shopping, and the last thing they have time for is another meal in between holiday parties. Instead, it would be much easier to grab one of our new Mini Chopped Salad Kits and eat it in the car during a trip to the store,” Micah Shea, Vice President of Sales, Taylor Farms Retail, shares.
As Micah explains, the Veggie Chips and Dip Tray and Earthbound Farm organic Spinach are also perfect products to highlight during the busy holiday time frame.
“The Veggie Chips and Dip Tray is the ideal fresh appetizer to stash in the refrigerator and pull out for the football game or when the family comes over for holiday gatherings,” Micah adds. “In addition, Earthbound Farm organic Spinach serves as the perfect premium organic salad or side to show off at the dinner table during any holiday occasion.”
One way retailers can utilize these products to drive sales is by placing Earthbound Farm organic spinach out in the secondary coolers on the floor to capture impulse buys next to the cranberries and walnuts.
Regardless of how they choose to harness these coveted offerings, Taylor Farms is ready to back its retail partners with everything they need to make the most of the holiday season.
“Taylor Farms is prepared on the digital grocery front by rotating in seasonally relevant content to inspire consumers to eat fresh throughout the holidays. We are going to encourage shoppers to grab our seasonal chopped salad kits while they still can!” Micah exclaims.
For more seasonal insights and merchandising strategies, keep clicking on that little apple logo.
