TerraFresh Organics' Jason Laffer Provides Insights Into Easter Merchandising for Organic Mangos
MILL VALLEY, CA - Easter is just a hop, skip, and jump away, and TerraFresh Organics has just what shoppers are looking for this holiday—organic mangos.
Exuding the bright, vibrant colors of spring, mangos provide retailers with a fantastic display product sure to draw both new and returning customers to the produce section. Jason Laffer, Vice President of Sales, takes a beat to explain how stocking this tropical fruit positions buyers for a lucrative season.
“The organic mango is becoming more of a daily staple in consumers' households with each passing year,” explains Jason. “Right now, supply is strong, and peak sizing is catered to serve the buyer's demands. So, we are encouraging retailers to put promotions in place for the season.”
Currently, TerraFresh has a steady supply of its organic mangos and is expecting the trend to continue through September, making promotions for key holidays such as Easter, Cinco de Mayo, and Memorial Day possible.
This season, TerraFresh has already seen an increase in sales and demand for its products being grown in Ecuador and Peru. As its Peruvian season draws to a close, the company is expecting strong demand to continue throughout its Mexican season, during which it will offer Tommy Atkins, Kent, Keitts, and Ataulfo varieties.
Along with a rise in demand, TerraFresh has also made sure to implement new strategies.
“We expect to see an increase in demand and cost compared to last year due to an increase in labor costs,” says Jason. “We have been working very closely with our growers to ensure the labor force's safety during the pandemic and continue to make necessary changes to ensure we're doing our part during these times.”
With consumers already on the lookout for new ingredients and snacks to add to their daily diets, TerraFresh offers shoppers extra peace of mind knowing the company they are buying products from supports the community and its associates.
Easter serves as a prime opportunity to introduce exciting offerings for consumers so that they can jazz up their holiday spread. So, make sure to stock up your displays with organic mangos to maximize sales and bolster shopper loyalty.
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