MISSION, TX - With expanded plans to grow consumer brand awareness, the Texas 1015 Sweet Onion (TX1015) kicks off the second year of its marketing campaign.

“Last year was successful beyond our expectations,” noted Dante Galeazzi, Manager of South Texas Onion Committee (STOC) and Chief Executive Officer and President of Texas International Produce Association (TIPA). “This year, the campaign will focus even more on getting consumers engaged and excited about the TX1015 Sweet Onion, as well as working with industry partners, so consumers can more easily find them at their favorite retailer.”

Galeazzi went on to explain that the promotion this year is a 10-day celebration of the TX1015 Sweet Onion called ‘TX1015 Restaurant Week.’ During this campaign, local restaurants in the Rio Grande Valley of Texas will create a TX1015 Sweet Onion-themed drink or dish to inspire dining guests.

“This is such an exciting opportunity that gets consumers involved and promotes the rich culinary diversity of TX1015 Sweet Onions in South Texas cuisine, while also offering a way for people to experience the unique flavor influences of each restaurant,” Galeazzi continued.

In addition to the restaurant promotion, the release explained, the 2022 campaign will have several consumer engagements including a Texas-themed giveaway. STOC will also partner with food bloggers and social media influencers to highlight the versatility and flavor through unique recipes.

Due to consumer feedback in 2021, this year’s campaign will also include an effort to guide customers to retail grocers selling TX1015 Sweet Onions.

“We had a lot of social media fans last year asking us where they could find TX1015’s, which is the best endorsement you can have when consumers are ready to buy,” Galeazzi concluded.

Harvest for TX1015 Sweet Onions is currently, with excellent quality and availability expected through June.

Stay tuned to AndNowUKnow for the latest in seasonal news!

South Texas Onion Committee Texas International Produce Association