FRESNO, CA - Autumn is officially around the corner, and with the cooling temperatures come shifting programs. To drive category interest across its fall program, Trinity Fruit Company is preparing its Fall into Flavor campaign.

“Fall into Flavor is a play on words to entice shoppers to not forget to add these yummy fall fruits to their shopping carts,” Director of Marketing Angela Hernandez told me. “Our marketing team is prepared to support retailers with POS materials and collaborating on ways to increment sales.”

The campaign encompasses Apple Pears, persimmons, kiwifruit, and pomegranates.

“In preparation to the fall season, Trinity has prepared our fall program by continuing to grow our program yearly—allowing us to be able to supply the demand of our retail partners. Retailers should prepare by discussing with their sales associate to collaborate on the best go-to-market tactics,” Angela shared.

We’ll keep you in the loop regarding the latest campaigns and marketing strategies, so stay tuned.