PARSIPPANY, NJ - What gives vegetable brand Green Giant Fresh a leg up amid the economy’s challenges? As the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show (GPFS) quickly approaches, Tristan Simpson, who coordinates licensing partnerships for Green Giant Fresh, took a moment to discuss innovation, partnership, and more.

“By collaborating with our Green Giant Fresh licensee partners, we’re able to respond quickly to market demands and innovate to drive greater household engagement. Buyers can expect consistent quality and a portfolio backed by strong partnerships, ensuring reliability and category growth,” Tristan said. “Green Giant Fresh, in partnership with trusted licensees, continues to be a leader in delivering high-quality fresh produce.”

As the industry gathers to showcase key strategies, new opportunities, and the latest offerings in Atlanta, Georgia, October 17–19, Tristan promised a gathering of strong brands all in one show, showcasing the power of produce.

“IFPA’s Global Produce and Floral Show is a key opportunity for Green Giant Fresh and our licensee partners to connect with retailers and showcase the strength of our fresh produce. This event allows us to highlight the innovations we’re driving in fresh produce, such as product extensions within our top fresh produce segments,” Tristan reflected. “With fresh vegetables continuing to be a top seller in the vegetable category, it’s crucial for Green Giant Fresh to use the show to demonstrate how we can help retailers meet increasing consumer demand for fresh, convenient, and healthy products.”

Highlighting innovations in the fresh category, Green Giant Fresh is focused on how these partnerships help deliver premium, fresh vegetables to consumers nationwide and letting buyers at IFPA experience the strength of such a portfolio.

“The show is an exciting opportunity for us to share how we’re addressing category challenges and growing the fresh vegetable category through strategic collaboration,” Tristan shared with me.

She pointed out that licensing partnerships with growers allows the Green Giant brand to deliver on quality and freshness while expanding the brand’s reach to consumers desiring fresh produce.

“While the Green Giant brand offers solutions across all temperature classes, Green Giant Fresh continues to drive consumer demand for fresh produce,” Tristan said. “This multi-class strategy ensures that the Green Giant brand meets consumers’ evolving needs, and the offerings of Green Giant Fresh—backed by these trusted licensee partners—continue to stand out in the market. For buyers, this means access to top-tier fresh vegetables from some of the best growers in the industry.”

Don’t miss a chance to hear about innovation, partnership, and tackling retailer challenges in the dynamic fresh produce department. Be on the lookout for Green Giant Fresh products throughout GPFS as you explore one of the biggest show floors of the year!