VINELAND, NJ - An impactful campaign was recently announced by Trucco. In collaboration with Medrano Produce, the industry maven announced its Produce for Life 7 initiative in recognition of National Childhood Cancer Awareness Month.

The campaign was launched out of support for the son of a long-time Trucco employee, who was diagnosed with leukemia in 2019 at just eight years old. Today, he is in remission, thanks to the collective efforts of doctors, researchers, and caregivers, a press release relayed.

Trucco has chosen to collaborate with Alex’s Lemonade Stand Foundation. The organization’s commitment to funding groundbreaking research is more than a mission; it’s a promise to every child and family affected by cancer. By purchasing kiwis or limes marked with a golden ribbon, consumers can join a powerful movement paving the way toward a cure.

Trucco and Medrano Produce will donate a portion of the sales to Alex’s Lemonade Foundation for every clamshell of kiwis and or limes a customer buys, marked with a golden ribbon. Trucco encourages produce industry members to support the cause in their own ways as well.

To make an outright donation, you can click here.

We applaud Trucco on this recent launch!

Trucco