Twist-Ease's Jeff Helseth Reveals How Twist Ties Can Help Increase Retail Sales
MINNEAPOLIS, MN - With 2017 having arrived in full force, many retailers are using the new year to take a closer look at their bottom lines. One way the buying community may be able to cut costs, Jeff Helseth, Twist-Ease’s Head of Field Operations tells me, is surprisingly to invest in twist ties. So, how can the oft forgotten about twist ties you may be used to seeing around the produce department actually help increase ring at the register?
“What retailers may be surprised to learn, is that the Twist-Ease program is actually more cost-effective compared to offering no twist ties at all,” Jeff explains to me. “Just a few of the benefits our customers have seen have been preventing product from spilling out of carts, discouraging customer sampling while walking the store, eliminating cross contamination by sealing the bag, as well as helping to prevent scale inaccuracies at checkout.”
Jeff notes that Twist-Ease’s unique designs, in which customers pluck ties from a pack suspended in a dispenser rather than out of a cup, requires less refilling, prevents twist ties from being scattered onto the produce, and discourages customers from depositing gum or trash into twist tie cups. The company’s line of dispensers are also universally adaptable, and can be mounted to any bag stand or store fixture. The system is completely customizable—allowing retailers to choose specific tie colors and logos for dispensers, and even allowing for repeated messages to be printed onto ties.
And with its newest product line, Click-N-Go, set to debut in 2017, installing or replacing damaged, dirty, or outdated dispensers more convenient than ever.
“Our new ‘Click-N-Go’ system is a solution to our dispensers getting dirty or broken while they are in the store,” Jeff tells me. “Stores will have a metal mounting apparatus affixed at the store and will receive the twist-ties already glued into a plastic disposable dispenser. The store can then simply 'Click' the plastic dispensers onto the metal mounting bracket, and when the ties are used up, they can remove the empty dispenser and replace it with a new one.”
Twist-Ease’s Click-N-Go system will stock twice as many ties as the company’s current offerings—2,400 ties per pack. In a typical cup system, the ties only measure up to around 300-400.
Easily replaceable, the plastic dispensers will allow users more customizability. Retailers will be able to print seasonal promotions, anniversaries, initiatives, and other time-sensitive materials onto dispensers without the risk of becoming outdated.
Jeff shares that the flag tie portion of its business will be another priority for 2017. Available in four and six inch sizes, Twist-Ease flag ties have a large flag on one end, allowing customers to note product numbers on each tie.
To learn even more about all of Twist-Ease's products and services, check out www.twistease.com.