CORONA, CA - With a variety of customizable solutions available for the industry, Veg Fresh Farms is strengthening its fresh produce prowess with a focus on the logistics space. To find out how the supplier’s logistics services are elevating its business in terms of opportunity and customer service, I recently gleaned exclusive insights from Joe Filipski, President and General Manager of Veg Fresh Logistics.

"Beyond our existing retail and foodservice distribution channels, our robust logistics services offer a valuable opportunity to expand our business portfolio," explains Joe. "We manage the entire shipment process, from initial pickup and delivery to our distribution center to the fulfillment of customer sales orders. We partner with reputable third-party carriers, rigorously vetting their food safety protocols to ensure the highest standards. By utilizing satellite-tracked trailers, we provide our customers with real-time transparency and complete visibility into the status of their shipments at all times."

Veg Fresh established its logistics arm in 2021. Since then, the operation has evolved into a network of 2,000–3,000 carriers, averaging anywhere from 30 to 50 shipments a day.

"Many produce companies, and even those outside the industry, are recognizing the strategic advantage of establishing an in-house brokerage," Joe explains. "This allows for significantly faster truck onboarding compared to traditional shipping methods. With greater control over the shipping process, we gain access to a wider range of transportation options, ultimately resulting in more competitive rates."

Trust and reliability are two main drivers behind Veg Fresh’s logistics division and the success of its partners. Boasting a 98 to 99 percent on-time percentage, the company remains a reliable transportation source for its partners while maintaining a high level of transparency.

"Building and maintaining trust is paramount in our industry," emphasizes Joe. "We prioritize transparency in all aspects of our operations, from pricing and service updates to equipment maintenance and estimated delivery times. Although our team is relatively small, we operate with exceptional efficiency."

This innovative service provides invaluable support to producers across the contiguous United States. As Joe indicates, the company's expanding customer base will further broaden its reach and solidify its presence within these diverse growing regions.

"We are actively developing several enhancements, with a key focus on increasing transparency and visibility for our clients," explains Joe. "We will soon be implementing a sophisticated system that provides real-time shipment tracking, including temperature monitoring. This platform will be highly customizable, allowing each client to tailor their experience by setting preferred alert frequencies and the level of detail they desire regarding their shipment's progress during transit."

With a wealth of expertise in the fresh produce space, Veg Fresh wields an impressive advantage when it comes to providing logistics services for its partners and other supply-side operations.

Exclusive insights into this innovative service and more are on the way, so keep reading ANUK for the latest.