Veg-Fresh Farms Ramps Up Foodservice Value with Foodservice Conference Messaging and Highlights

Friday, Jul. 12th, 2024

by Jordan Okumura-Wright

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CORONA, CA - How can we make your life easier? This is the question the Veg-Fresh Farms team is asking of its foodservice customers and those looking to build stronger year-round programs. With the International Fresh Produce Association Foodservice Conference quickly approaching at the end of July, the company is fine-tuning its strategy and vision for its Veg-Fresh framework and solutions.

R. David Figueroa, Director of Business Development, Veg-Fresh Farms

“Stressing over prep shouldn't be on the menu. This year at the Foodservice Conference, discover our innovative PreCut Solutions line, designed to streamline your kitchen operations without sacrificing quality,” R. David Figueroa, Director of Business Development, shared with me. “In this vein, PreCut solutions align with our company’s commitment to always provide superior customer service and high-quality fresh produce. By offering pre-diced and pre-sliced options, we are making it easier for restaurant concepts to incorporate fresh produce into their dishes.”

To further support its innovative vision, Veg-Fresh is bringing a host of products to the table. From its signature Pico de Gallo mix that comes in a variety of sizes to large trays that are ideal for serving delicious Pico de Gallo in-store—the opportunities are endless.

Veg-Fresh Farms’ pre-sliced and pre-diced products make it easier for restaurant operators to incorporate fresh produce into their dishes

And don’t miss out on the full line of items—green onions, tri-color bell peppers, peeled and shredded ginger, Jalapeño, and ready-to-eat grape tomatoes.

“Convenience never tasted so good!” David told me. “You can visit our showcase display to view the pre-portioned packs. Our goal is to help customers save time and reduce waste and labor costs.”

Offering restaurant-quality convenience is also a huge part of the Veg-Fresh vision. Enjoy the ease of pre-cut produce without compromising freshness or flavor.

The brand’s foodservice lineup spans a variety of categories, including green onions, tri-color bell peppers, peeled and shredded ginger, Jalapeño, and ready-to-eat grape tomatoes

“Veg-Fresh Farms has a proven track in superior customer service, on-time deliveries, and consistently high-quality solutions in our fresh produce items. Our network of professionals services over 50 distribution centers in 40 states for over a dozen national restaurant concepts across the United States. In total, our produce reaches over 25,000 restaurants across America,” David concluded.

Visit Veg-Fresh Farms at IFPA Foodservice booth #232 to learn more! See you all there!