Whole Foods Market Highlights Frieda’s During International Women’s Month
LOS ALAMITOS, CA - While not all foods are created equal, we in the produce industry recognize that people are. With International Women’s Day around the corner, touting the theme #eachforequal, the industry is ramping up to promote and celebrate the equality of women. Whole Foods Market is doing this through its celebration of Frieda’s Specialty Produce and the Women Makers Raising the Bar campaign.
“We are thrilled to be celebrating our women-owned, women-led culture with one of our top clients,” shared Alex Berkley, Frieda’s Sales Director. “It’s magical when our story and values are completely intertwined with the DNA of those that we service.”
The Women Makers Raising the Bar campaign is a movement highlighting the accomplishments of notable women makers in the food indsutry. This year, Frieda’s will be a focal point in the produce department as a Female First for being a female-led trailblazing company that has introduced over 200 fresh produce items to the U.S. since 1962.
“We’re proud to feature Frieda’s products in our stores during our Women Makers Raising the Bar
campaign this month,” said Erik Brown, Produce Executive Leader. “Frieda’s is a women-owned
company that our customers have come to know and love, and we are excited to celebrate their high-
quality produce.”
Nationwide, the chain will promote a large selection of both bulk and packaged specialty produce, including dragon fruit, kiwano, mandarinquats, jackfruit, and much more. In total, 14 items will be showcased, according to a press release.
As ANUK’s all-woman editorial team applauds the efforts of suppliers and buyers this month, we will continue covering the latest news in fresh produce.
