Yerecic Label's Kristin Yerecic Discusses Power of Produce Education Session at SEPC Southern Exposure
TAMPA, FL – Southern Exposure 2018 may be over, but we as an industry are still making the most out of the insights gleaned and relationships made at SEPC’s signature event. The show featured a full lineup of educational sessions—including the Yerecic Label-sponsored Power of Produce session, presented in conjunction with Hillphoenix and SEPC and commissioned by FMI.
I had a chance to catch up with Kristin Yerecic, Marketing Manager for Yerecic Label, on the show floor, to learn more about the session.
“The thing we’re most excited about at SEPC Southern Exposure is the Power of Produce education session,” Kristin told me. “What we’re really excited about is getting those real data insights to retailers, growers, [and] shippers about how to get consumers to eat more produce.”
Combining survey and real-time sales data from IRI and Nielsen, the Power of Produce study—compiled last year—presents key insights into what consumers want, what they say they want, and the disparity between the two.
To hear more about the Power of Produce educational session and Yerecic Label, watch our brief interview above.
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