FRIESLAND, WI - Alsum Farms & Produce is bolstering its sales team with an experienced veteran. David Wickline is joining the grower, packer, and shipper company as the new Sales and Business Development Manager, effective February 21.

“I am very excited to work with the sales team at Alsum Farms & Produce and look forward to helping cultivate business development initiatives to grow our presence in the fresh potato and onion categories and beyond,” Wickline commented, mentioning his excitement in interacting with the fresh produce industry.

Wickline joins Alsum after working more than three decades in perishables from dairy to frozen pizzas. In his new position, Wickline will be responsible for working with the Alsum sales team to procure, serve, and grow existing national and retail, foodservice, wholesale grocer, and institutional accounts.

According to the release, Wickline began his career in retail sales and marketing for Conagra Dairy Division. He went on to serve as Vice President at Level Valley Creamery in West Bend, Wisconsin, where Wickline was responsible for sales and marketing of the company’s retail private label cream cheese and butter products. Wickline also owned his own food brokerage company for more than 15 years.

Most recently, Wickline worked with national accounts at Dr. Oetker, a German multinational company, growing its Frozen Pizza Division.

“Alsum Farms & Produce is excited to have David join our team in this role,” said Heidi Alsum-Randall, Chief Operating Officer of Alsum Farms & Produce. “David’s knowledge of perishables coupled with his wide array of work experiences in business development, sales, and customer relations make David a perfect fit for Alsum.”

Wickline’s first opportunity to connect with produce peers was at Southeast Produce Council’s Southern Exposure in the Alsum Farms & Produce booth alongside Chief Executive Officer and President Larry Alsum and Logistics Coordinator Nikki Jedlowski.

Welcome to the fresh produce side, David Wickline!

Alsum Farms & Produce