FRIESLAND, WI - From special occasions to everyday meals, potatoes are an uncontested staple at both retail and foodservice. With an eye toward supplying continuous demand, Alsum Farms is ready to welcome Wisconsin red and yellow potatoes.

“The first harvest of yellow potatoes at Alsum Farm looks promising,” said Larry Alsum, President and Chief Executive Officer.

The first potato loads are being washed, graded, and packed for fresh market delivery to distribution centers and retail grocers, according to a press release. In addition, new crop Wisconsin organic russet, red, and yellow potatoes will be available for shipping starting August 5, with Russet potatoes hot on their heels.

The company reported the latter variety’s harvest will begin on August 20, with the Russet Caribou and Goldrush varieties being the first of new crop Russets to be harvested off the field. Freshly washed, packed, and delivered to retail grocers in the Midwest and beyond, there’s much to count down to in the weeks to come.

Versatility and storability keep the category budget-friendly, and Alsum offers a wide variety of pack options from 12 oz up to 50 lb packs with choices in poly, mesh, paper, or cartons. With more than 50 years under its belt, the company continues to grow, nurture, and harvest farm fresh using the Wisconsin Healthy Grown® Program.

“In 1992 we began farming and by 1996 helped establish the Wisconsin Healthy Grown Program,” Alsum, who is also a Founding Member of the Wisconsin Healthy Grown Program, said, noting the eco-friendly program has guided the company’s farm sustainability practices for nearly 30 years. “Since that time, the Healthy Grown program has continued to guide our farm sustainability practices utilizing Integrated Pest Management (IPM) to efficiently manage inputs, implement conservation practices that enhance ecosystem efforts.”

Alsum Farms utilizes the Healthy Grown Program’s regenerative ag approach to strengthen ecosystems and community resilience.

What more could you seek in a supplier for such a category constant in the fresh industry?