IMMOKALEE, FL - Ark Foods is highlighting its Fairy Tale Eggplant this summer. Known for its petite size and striking purple stripes, this vibrant variety will reach peak production in July.

"July is the perfect time to showcase Fairy Tale Eggplants. As we approach peak production, retailers have a great opportunity to showcase these eggplants. They’re easy to prepare with just olive oil and salt, with a milder flavor than that of larger eggplants," shared Noah Robbins, Founder and Chief Executive Officer. “Fairy Tale Eggplants have fewer seeds and more delicate skin, allowing them to cook more quickly."

Ark Foods encourages retailers to create their own fairy tales by showcasing the unique qualities of the Fairy Tale Eggplant through creative merchandising strategies.

A few ideas outlined in the press release include:

• Cross-department promotions
• Educational signage
• Prime placement

"We believe in the magic of vegetables, and our mission is to bring unconventional but approachable produce to market. The Fairy Tale Eggplant is a testament to our commitment to quality and innovation," shared Noah Robbins. "The eggplant category has been relatively flat for years regarding dollar sales and velocity. Introducing the Fairy Tale Eggplant is key to reenergizing this category and driving growth in stores. Its charming, personalized appearance makes it a standout choice that can boost interest and sales in the eggplant segment."

As children are out of school, it’s a great time to introduce them to new vegetables and light up the grill.

What will this purple vegetable do for your department sales this summer?