IRVING, TX - The Big Game is officially in sight, and everyone from the most loyal football fans to the most dedicated guacamole lovers are mentally mapping out their upcoming game-day spread. To help shoppers prepare for the Big Game the right way—with lots of avocados on hand, that is—Avocados From Mexico (AFM) has tapped four-time Super Bowl champion Rob Gronkowski. As part of a national shopper marketing campaign, in-store displays will feature Gronkowski getting ready for the occasion with his favorite “Gronkamole” recipe featuring buffalo sauce.

“Now that I’m watching the Big Game instead of playing in it, I’m especially excited to enjoy the full experience and help other fans level up their game day celebrations with Avocados From Mexico,” said Gronkowski. “Food is such a huge part of what makes game day so fun, and I love incorporating Avocados From Mexico into sharable dishes that bring the good times. And you know I have to bring the heat off the field just as much as I did on the field. My spicy buffalo ‘Gronkamole’ is a guaranteed way to get your entire crew fired up!”

Beginning in January, the brand is rolling out its Always a Good Bowl with Gronk campaign, designed to remind shoppers why avocados are an essential Big Game snack. The campaign includes free Big Game-themed in-store displays, thematic packaging, and digital toolkit solutions, as well as exclusive savings and exciting giveaway prizes.

As AFM shared in a recent release, the Big Game is the largest occasion for avocado consumption, with retailers experiencing an average 15 percent lift the week of the event compared to the week prior.

For more sales-driving strategies to implement in the lead-up to the Big Game, keep reading the latest here at AndNowUKnow.