DALLAS, TX - Avocados From Mexico (AFM) recently continued its collaboration with Mission^® Foods for a consecutive year to spotlight avocados and tacos as a key game day option for shoppers as the college basketball bracket season begins. With the return of "Taco Tip Off," the brands are helping retailers score big in the produce department and beyond.

"Avocados From Mexico bring good taste and good times, and that's especially true when it comes to college basketball season," said Stephanie Bazan, Vice President of Trade and Market Development at Avocados From Mexico. "Mexican handhelds—including tacos, burritos, and quesadillas—are a top core usage for avocados, and our partnership with Mission Foods for Taco Tip Off creates a great opportunity to reinforce this and motivate shoppers to add avocados to their Mexican handheld dishes."

The program will be in-store beginning today and runs through April 5, 2022. According to a press release, the promotional program includes engaging in-store displays, consumer savings, sweepstakes, and recipe inspiration designed to drive avocado sales and basket size during the height of college basketball season.

"College basketball is the perfect occasion to leverage in-store merchandising and online engagement to inspire shoppers to make their own taco creations at home," said Sathish Mohanraju, Vice President of Marketing and Trade Marketing at Mission Foods. "Pairing Mission brand tortillas with Avocados From Mexico creates a powerhouse that will drive even more purchases and make every game day even better."

The Taco Tip off program utilizes a multitude of strategies to drive sales, including sweepstakes, savings with on-pack coupon, and digital engagement.

To read more about the partnership, click here.

For more unique strategies to boost produce sales, keep clicking on AndNowUKnow.

Avocados From Mexico