BELDING, MI - BelleHarvest is gearing up for an exciting 2022–23 apple season, and in doing so, has welcomed a distinguished new leader. In a recent announcement, the apple provider revealed that Jennifer Melvin has been appointed to the role of Director of Sales Management.

“I felt a drive to get back into produce sales, so I am excited to meet with all our grower partners and get to know the customers,” said Melvin. “I think this is a great time to be joining the team and I can’t wait for this season. Word is it’s going to be a great harvest!”

In her newly appointed position, Melvin will lead business development for the sales organization headquartered in Belding, Michigan. She will harness experience garnered from a long background in the produce industry, including multiple years in produce sales and distribution for the retail and foodservice industries and several years in produce procurement for multiple large produce companies. She also brings another aspect of expertise having worked as a chef for over 10 years.

As noted in a press release, BelleHarvest is committed to delivering some of the best quality apples in the Midwest, with exciting new varieties that bring unusual taste experiences to the category.

“Jennifer has a distinguished career in areas we are growing in and want to grow further,” said Chuck Yow, Vice President of Sales. “We are looking forward to learning from her experiences and offering her relationships more sustainable produce supply options.”

Congratulations to Jennifer Melvin on this appointment! ANUK will be here to report on the grower’s fast-approaching apple season and more, so stay tuned.

BelleHarvest