Bland Farms® Brian Silvas Discusses World Champion Taste Campaign Ahead of Viva Fresh Produce Expo
GLENNVILLE, GA - This year, three significant events align as the Vidalia® onion season, Viva Fresh Expo, and Major League Baseball (MLB) kick-off. Creating the perfect conditions for a marketing trifecta, Bland Farms® is setting the lineup for a home run season with its latest World Champion Taste campaign, headlined by a partnership with Will Smith, World Series Champion Pitcher of the Atlanta Braves, which the onion purveyor will have on full display at Viva Fresh.
“Vidalia sweet onions are special in that they are only grown in Southeast Georgia, but they are sold in all 50 states,” says Brian Silvas, Sales Manager. “They drive the onion category, and like the start of the baseball season, Vidalia’s bring excitement as they signal the start of summer. Shoppers who add Vidalias to their baskets also tend to spend more on other grocery items because all the great recipes, snacks, dips, and dressings featuring the onion are great impulse purchase items and are perfect for cross-merchandising.”
To meet each retailer’s and shopper’s needs when incorporating Vidalia onions into their summer menus, Bland Farms offers a selection of bulk packaging and bag sizes. The onion purveyor’s partners can even customize bag sizes to meet their merchandising needs.
Not to mention, Bland is providing colorful secondary displays featuring World Championship Taste graphics to entice Vidalia and baseball fans alike. With these display options, buyers can drive incremental sales across the produce aisle. To top it off, the company will also be showcasing its other merchandising tools at Viva Fresh.
“In addition to our Vidalia onions, this year we will have our Vidalia Brands Sweet Onion Petal Shipper and the Vidalia Brands Batter Blossom Shippers at our booth,” adds Brian. “Consumers know and trust the Vidalia Sweet Onion name, and they have found that the Vidalia Brands items only add to their sweet onion experience. The market response has been great year in and year out, with demand for these items growing each season.”
Want to learn more about Bland Farms’ merchandising campaign promising “Major League Sweetness” and the chance to knock onion sales out of the park? Swing by booth #107 to see the stats.
