SANTA MARIA, CA - The pandemic has shown us many things, but one idea that stands out is the importance of food safety, something that was already top-of-mind for fresh produce, but has gained even more attention in the past year and a half. To drive forward this key part of its operations, Bobalu Berries has announced that Eric Valenzuela will step into the newly created role of Director of Food Safety for the berry grower.

"I am truly excited for this opportunity to be part of this amazing company and to join a family farming operation. Bobalu has a great structure, and I look forward to being part of their continued success and growth in the world of food safety, quality assurance, and sustainability to be an even better company going forward," commented Valenzuela.

In this new position, Valenzuela will focus his skills on grower support, facility operations, and working with the third-party auditors to optimize food safety practices across Bobalu’s operations. According to a press release, he will also manage the technical and administrative aspects of the food safety system and serve as the primary point of contact with auditors and customers as they communicate their food safety compliance needs.

Valenzuela brings extensive experience developing company-wide food safety programs to the Bobalu team. Recently, he converted his previous company to zero waste, and also served on the United Fresh Produce Association Food Safety & Sustainability Council.

“Adding Eric to our team with his experience in the industry, gives us the opportunity to shine a brighter light on the quality of everything we do in this important area of food safety, sustainability, and reduced food waste. Eric will work directly with our field team, sales and marketing team, and customers as we maintain our focus on the safety of our products and expand our work in the area of sustainability, " said Bobby Jones, Managing Partner.

Michael Cleugh, Vice President of Operations, also shared his excitement for Valenzuela joining the Bobalu team.

“We are excited to have Eric on board providing his leadership and experience to continue to elevate our company food safety and sustainability programs,” he added. “As our operations expand with increased acreage along with elevated customer strategic partnerships, a dedicated Director of Food Safety is essential for our continued growth.”

Cheers to Eric Valenzuela as he takes over this newly created role!

Bobalu Berries