Bryan Silbermann, Chief Executive Officer of PMA, Shares in the FNV Live Experience
NEWARK, DE - Teens, celebrity icons, and produce powerhouses came together this past November 20, all in the name of celebrating fruits and vegetables, all while spreading the word about FNV. This sold-out FNV Live event at the Old Dominion University Norfolk, VA, was the perfect way to push the initiative’s goal to change how teens look at fruits and vegetables.
PMA is one of FNV’s top supporters, and CEO Bryan Silbermann, of course, was in attendance.
“I was blown away by what I saw that evening,” Silbermann said. “From beginning to end, there was an overflow of energy and engagement, and I saw the FNV campaign truly come to life. Teens were getting excited about fresh produce.”
Among the all-star attendees to the event included: U.S. First Lady Michelle Obama, actress and businesswoman Jessica Alba, actress/singer-songwriter Jordin Sparks, and actress Gabrielle Union. Each guest thrilled the crowd with their appearances throughout the event, and “lent their star power to fruits and vegetables, sharing the love of fresh produce,” Silbermann shared.
Performances at FNV Live included Grammy-award-winning singers Ashanti and Estelle, who energized audiences and got them up on their feet, and soccer freestylers, Indi and Skye Cowie, who showcased their talents to demonstrate the importance of living a healthy lifestyle. Social media stars Nash and Hayes Grier joined the sisters in an interactive challenge, tossing fruits and vegetables with their feet.
Jessica Alba was a speaker at the event, who reminded attendees of FNV live of teens’ influence, and urging everyone to join the conversation on social media by using the hashtag #TeamFNV, and after thanking the audience for their help in launching FNV, First Lady Michelle Obama also urged everyone to join Team FNV to share the amazing power of fruits and vegetables.
According to a press release, the Partnership for a Healthier America’s FNV initiative aims to change how teens experience fruits and vegetables: to make fruits and vegetables more desirable—and seen as food teens want to eat versus food they have to eat.
With the turnout for this event, which was similar to a trending awards show than a produce campaign, it looks to be on its way.
