Chiquita Partners With Nutella® for New Collaboration
FORT LAUDERDALE, FL - Global provider Chiquita is spreading some sweet news that consumers will surely go bananas over. Recently, the company announced it will be teaming up with Nutella® in a new campaign. For a limited time and while supplies last, select Nutella jar lids will showcase a mouthwatering Chiquita banana bread recipe that shoppers will be eager to get their hands on.
“Chiquita is excited to kick-off a collaboration with two iconic brands to offer recipe innovations that will unite both of our passionate fan bases,” said Jamie Postell, Vice President of Sales for Chiquita North America. “We’ve seen a growing demand across blogs and recipe sites for recipes that incorporate Chiquita bananas and Nutella, so we are happy to deliver this long-awaited partnership to our fans!”
Simple, yet effective, the two crave-worthy treats go hand in hand both on the plate and in the produce aisle. Cross-promotional opportunities await as consumers continue to look for inspiration while shopping. Chiquita is making that endeavor easier by strategically implementing co-branded secondary displays to cross-merchandise the products in different areas of the grocery store.
“Nutella is always innovating to bring consumers delicious new recipes, and we are thrilled to be teaming up with Chiquita bananas to accentuate the flavors of our beloved hazelnut spread in a brand-new way,” said Todd Midura, Vice President of Marketing, Nutella North America at Ferrero. “Perfect to enjoy as a wholesome breakfast or sharable snack, these new recipes bring two grocery store staples to new heights and create special moments for families.”
And with social media playing a key role across the supply chain, the two brands have joined forces online as well. Throughout the month of April, Chiquita and Nutella are encouraging fans to show how they pair the brand’s bright yellow bananas with Nutella by using #ChiquitaLovesNutella on social media.
According to the release, engaging step-by-step video tutorials showing how to master all-new recipes will also be shared across Chiquita’s social channels.
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