RIO RICO, AZ - So much of the produce trends and product popularity that reach consumers happens at the foodservice plate. With the International Fresh Produce Association’s Foodservice Conference slated for July 25–26 in Monterey, California, companies far and wide are preparing to wow buyers with their vision and execution for the segment. Looking ahead to the coveted event, Malena Produce joins me to discuss the details of its platform and what attendees can look forward to.

“At Malena Produce, as a grower/shipper of greenhouse-grown produce, we understand the importance of being part of the foodservice segment, as it plays a crucial role in our industry,” Christian Torres, Sales, shares. “Ensuring a steady flow of fresh and high-quality produce is key to meeting the demands of customers, as it directly impacts the quality and consistency of the meals served to consumers.”

And Malena knows service, bringing 70 years of high-quality, fresh, and reliable produce to the market.

With such an exciting milestone anniversary on the books this year to celebrate, the company will be sharing its expertise, learnings, and vision for 2030 to ensure its legacy.

“We will have a major focus on new and special varieties for our 2030 vision. It is an exciting time at Malena Produce,” Christian expresses. “We are always striving for continuous improvement, implementing rigorous quality control measures and stringent food safety protocols to ensure that only the best produce reaches our customers. From field to table, Malena Produce’s commitment to quality is evident in every step of the supply chain. Our dedication to excellence makes Malena Produce a trusted partner for foodservice providers who prioritize quality in their offerings.”

With strong relationships with Mexican growers throughout its network and streamlined logistics to further boost value, Malena is ensuring that a wide variety of fresh produce is always available to customers.

To learn more about the program and help the company celebrate its 70^th anniversary, stop by IFPA Foodservice booth #1100.