NEW YORK - From the macro standpoint, as we enter 2025, change is in the air. The incoming administration’s goal to “Make America Healthy Again” is a major opportunity for the wholesale sector to capitalize on. More than ever, consumers want healthy options.

According to a release, fresh produce is central with fruits up 4 percent year over year (YOY) (‘23 vs ‘24) and vegetables up 1.2 percent YOY.

Three key areas to consider in 2025:

Exotics - U.S. consumers are becoming more adventurous in their produce choices, driven by interest in global cuisines and new food trends. Expect to see continued growth in demand for exotic fruits like dragon fruit, papaya, and jackfruit, as well as the expansion of niche categories like functional foods (added health benefits like antioxidants and adaptogens).

Technology - Advances in agriculture, including the use of AI, robotics, and vertical farming, are expected to significantly improve crop yields, reduce waste, and enhance the sustainability of production methods. Innovations in packaging, such as eco-friendly materials and reduced plastic use, will also resonate with environmentally conscious consumers.

Wellness - As consumers place increasing emphasis on healthy eating, demand for fresh fruits and vegetables is anticipated to rise. According to industry reports, the fresh produce sector could see annual growth rates of 3–4 percent over the next few years. Particularly, categories like organic produce and plant-based options are expected to see significant growth, driven by the rise in plant-based diets and a focus on nutrient-dense foods.

Save the Date

CEO Matthew D’Arrigo is the Chairman of the Produce Distributors Association. Join him and many members of the D'Arrigo New York team at the 26^th Annual Pete Class Golf tournament at Ballyowen Links in New Jersey on Tuesday, May 13^th, 2025. For additional details, and to register as golfers and sponsors and golfers, click here.

Happy Brussels Sprout Day

January 31^st is National Brussels Sprout Day! Sales of Brussels sprouts in the United States have seen an upward trend over the past decade, largely driven by increasing consumer interest in healthy eating and plant-based diets. According to the USDA, Brussels sprouts sales reached record highs in recent years. In 2020, sales of Brussels sprouts increased by about 20 percent in comparison to previous years.