OAHU, HI - Nothing beats hands-on experience. Consumers are hungrier than ever for a connection to the food they eat, and Dole plc has created an opportunity that does exactly that. In a strategic move, Dole Food Company Hawaii—part of Dole plc—launched a hands-on, behind-the-scenes agricultural tour of the original Dole pineapple farm on Oahu in Hawaii.

“With the renewed interest in agriculture and food tourism, there has been a growing demand by locals and visitors to see, touch, and taste an authentic slice of Hawaii,” remarked Dan Nellis, General Manager. “We launched the Dole North Shore Pineapple Farm Tour to share our history and to give guests a chance to follow the pineapple-growing process from seed to fruit for the first time.”

As a press release outlined, the Dole North Shore Pineapple Farm Tour is a full-day, door-to-door experience starting with a morning pickup by semi-private shuttle and ending with a freshly harvested DOLE® Royal Hawaiian pineapple.

Those on the tour will see the full production lifestyle of the aforementioned pineapple, seeing every step of the process from planting to harvesting and then packing.

As this tour kicks off, it will be interesting to see how this blend of education and a peek into the supplier’s operations will further spur on shopper loyalty.

ANUK will continue to bring you the latest in fresh produce news, so keep clicking on that green apple.

Dole plc