Domex Superfresh Growers® Launches #EatCherries Social Promotion
YAKIMA, WA – In celebration of cherry season’s arrival, Domex Superfresh Growers® is launching its annual Sweeten up Your Summer™ photo sweepstakes. The contest will take place July 1st through July 31st, 2017, and feature prizes valued at up to $1,000.
“It is no secret how much consumers love cherries. They are always a great accompaniment to any and all of their summertime activities,” said Mike Preacher, Director of Marketing and Customer Relations, in a company press release. “We have found that consumers also enjoy posting photos on social media of their family and friends sharing laughs, great times, and enjoying the sweet taste of cherries. Consumer-focused marketing promotions like our ‘Sweeten up Your Summer Sweepstakes’ help us to create an active online dialogue with our consumers, generating excitement for the cherry category, and helping prepare our retail partners for the changing demands of the modern marketplace.”
For the past three cherry seasons, Superfresh drove more than 50 million impressions to their #EatCherries summer social campaign on their Instagram, Facebook, Twitter, and consumer blog.
And for 2017, Domex Superfresh Growers has refreshed their digital social content kit with updated graphics and art for social promotion, product photography, and delicious cherry recipes, including:
- Cherry Smoothie Bowl
- Roasted Cherry Bourbon Cake
- Bourbon Cherry S’mores Milkshake
- Cherry and Sweet Potato Summer Side Dish
- Roasted Cherries and Cream Breakfast Topping
“Our retail partners have found our content kits to be very useful in helping them accurately talk about our cherries,” said Preacher. “The content is designed to easily plug in to a retailer’s social content calendar and workflow, saving their Social Community Manager’s time and resources. We can also create custom content based on the needs and goals of our retail partner.”
Consumers can enter the sweepstakes by uploading an original photo to Twitter, Facebook, or Instagram—be it an image of a family gathering, a summer vacation adventure, a sporting event, or an outdoor picnic—showing off how Superfresh cherries sweeten up the summer. Images must include the hastag #EatCherries and the company tag @Superfreshgrowers. Through a random drawing held in early August, three winners will be announced. One Grand Prize winner will receive a gift card for $1,000, one First Prize winner will receive a gift card for $500, and one Second Prize winner shall receive a gift card for $250.
Retailers interested in participating or learning more about the Sweeten up Your Summer promotion should contact Mike Preacher. AndNowUKnow will continue to report on promotional opportunities in fresh produce.
