FRESNO, CA - Performance is a critical metric to live by, especially in fresh produce. As a leading technology company in our space, Famous Software ensures that it is more than equipped to defend and produce on the front lines of fresh as the industry becomes increasingly complex and evolved. To ensure its marketing prowess excels in the produce space, the company welcomed a new face to the team. Ella Peterson has joined Famous as the company’s Director of Marketing.

“Famous Software is an incredible company, and I am so excited to embark on this new adventure into tech with such a solid group of innovative professionals,” Ella tells me. “Although our name is Famous, we are a very humble company, and that was one of the things that really drew me to accept this new role. The Famous team is made up of great people who do amazing work, and I want to help them tell that story so we can help our customers be as successful as possible and facilitate bringing fresh fruits and vegetables to market.

In Ella’s new role with Famous, she will be leading all things marketing, including overseeing and growing the marketing team and identifying marketing and branding strategies for existing and new product lines. Also, at the top of her list is developing and executing a marketing plan, allocating resources, leading campaigns, analyzing results, and making strategic recommendations for improvements.

In addition, she will be exploring marketing opportunities and needs, assisting with corporate social marketing, directing media content development, and managing Famous’ website.

“Famous has a phenomenal product portfolio, and we are ever-expanding our offerings to meet the changing needs of this dynamic industry,” Ella details. “My priorities will be helping our existing customers better understand our current and new product lines and expanding our customer base from grower, packer shippers to distributors. We want our customers to be able to realize the myriad benefits of our products so that they can be as efficient and effective as possible. Learning from our customers will be essential in reacting quickly to their needs and building products and services that can impact and positively affect how they operate.”

Ella is originally from Walla Walla, Washington, where her family raised a host of crops and livestock. After business school, she started her career in brand management and CPG marketing in a variety of industries, eventually moving to Ruiz Foods. Before joining Famous, Ella was the Senior Manager, Brand Marketing, for Fresh Del Monte on their vegetable side with Mann Packing.

Please join me in congratulating Ella on her new role with the Famous Software team and the exciting road ahead.