Empire Company Limited Refreshes Loyalty Strategy With Scene+; Michael Medline and Tracey Pearce Share

Tuesday, Jun. 14th, 2022

by Chandler James

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STELLARTON, NS - In a play to fortify its loyalty strategy, Empire Company Limited announced that it is now a co-owner of Scene+, one of Canada’s leading loyalty rewards programs. Alongside Scotiabank and Cineplex, the other co-owners of the company, the retailer will work to transform Scene+ into the dominant loyalty program in Canada.

“Evolving our loyalty offering is one of the final building blocks of our transformation strategy at Empire,” said Michael Medline, President and Chief Executive Officer of Empire. “This is such an important milestone in our loyalty and customer experience journey. Scene+ is a great example of the game-changing moves we can now make because of the strong foundation we’ve put in place at Empire. Coupling Scene+ with the investments we’ve made in technology, data, and personalization will push the customer experience in our stores to new heights. Scene+ is on an exciting evolution to become a world-class loyalty program in Canada. We’re thrilled to be able to offer our customers significant opportunities to be rewarded when, how, and where they want.”

Scene+ will make its debut in Empire stores beginning in August 2022 in Atlantic Canada locations, a release explained, with the rollout culminating in early 2023. Empire will also gradually bring Scene+ to its banners, including Sobeys, Safeway, Foodland, and more.

Empire Company Limited recently became a co-owner of Scene+, one of Canada’s leading loyalty rewards programs

Currently, Scene+ has over 10 million members and offers a wide assortment of opportunities to earn and redeem points across a broad range of its partners.

“Scene+ members and extensive customer research tell us that grocery is such an important piece of any loyalty offer. We are thrilled to welcome Empire as a new co-owner of Scene+. Together, we will offer Canadians an innovative loyalty offering powered by some of Canada’s strongest and most beloved brands,” said Tracey Pearce, President, Scene+. “Scene+ intends to add select high-profile consumer and retail brands to the program to make the offers, collection opportunities, and overall Scene+ member experience even more exciting for Canadians.”