POMPANO BEACH, FL - An important and lasting partnership is back, as Breast Cancer Awareness Month begins today. Farm Direct Supply (FDS) has announced the continuation of its partnership with National Breast Cancer Foundation (NBCF), an organization helping women for over 30 years.

“We are honored to partner with NBCF again, a cause that holds a special place in our hearts and resonates deeply with our valued customers,” expressed Chris Horrell, General Manager, Farm Direct Supply. “Collaborating with NBCF on initiatives like packing Hope Kits, which symbolize care and support for those undergoing breast cancer treatment, reflects our commitment to making a meaningful impact. We are proud to stand alongside NBCF in making a real difference in the lives of those who need it most.”

Transforming its iconic purple packaging, FDS asparagus tags and bands will be updated with a pink co-branded design to honor Breast Cancer Awareness Month for October 2024.

“At NBCF, we strive to ensure that everyone has access to the education, support, and resources they need throughout their breast cancer journey,” shared Mandy O'Neill, Senior Vice President of Development, National Breast Cancer Foundation. “We are deeply grateful for Farm Direct Supply’s ongoing partnership and commitment to expanding and enhancing our vital programs and services. Together, we are making a difference and saving lives.”

As a press release stated, each asparagus tag will feature a QR code directing consumers to a landing page.

This landing page will offer resources on early detection, education, and support for breast cancer patients and families.

As more partnerships and campaigns launch for this formidable cause, ANUK will be here to report.