LOS ALAMITOS, CA - Chile fans, assemble! Frieda’s Branded Produce has announced the return of its limited-edition Hatch chiles, drawing Chile Heads to produce aisles nationwide to get their hands on these highly anticipated peppers.

“Dedicated fans of the peppers drive across town—and state lines—to get their Hatch chiles by the case,” said Alex Jackson, Director of Sales. “We’re pleased to be part of the annual trek to enjoy these fresh, zesty, authentically Hatch Valley-grown peppers.”

This season, retailers and consumers alike are in luck, because the supplier is kicking off the season with strong supplies and great flavor, according to a release.

Frieda’s works in partnership with certified, authentic growers in Hatch, New Mexico, to ensure the best product makes it to shelves, and supply is anticipated to continue picking up throughout the rest of July and continuing until the end of September.

“Grown in the fertile rich soil of Hatch Valley, New Mexico, the warm dry summer days combined with cool crisp nights helps create the perfect elements for the unique flavor of Hatch green chili peppers,” said Allen DeMo, Director of Procurement and Sourcing. “This cannot be replicated in other regions of New Mexico. It’s unique to Hatch Valley product.”

To bring new Hatch chile fans into the fold, or Hatchlings as they are affectionately named, Frieda’s uses an inviting pouch to catch their eyes. The package includes descriptive flavor details and recipe inspiration to make incorporating Hatch chiles into their meals less intimidating and thereby encouraging repeat purchases.

Frieda’s currently offers Hatch Chiles in a branded 25 lb case that can be used for side-track displays in addition to 1 and 2 lb retail pouches with convenient stickers indicating heat levels.

As a recent Hatchling myself, you might just catch me perusing your aisles alongside the other dedicated fans of this special variety. So, don’t miss the opportunity to up your register rings during this limited window.

Frieda's Branded Produce