Frieda's Branded Produce Suggests "Spooky Produce" for Halloween Merchandising; Alex Jackson Shares
LOS ALAMITOS, CA - Something wicked this way comes—wicked good, that is! Descending upon the Halloween season is Freida’s Branded Produce and its diverse portfolio of specialty items. As a company known for piquing curiosity in the produce aisle, it was little surprise to me that Frieda’s has a few spooky tricks up its sleeve.
“We believe normal is boring, which is why we embrace the Halloween season—an annual tradition where being different is celebrated! We encourage shoppers to try something less common by choosing to trade up to seasonal Frieda’s Branded Produce items,” Alex Jackson, Director of Sales and Procurement, told me. “Our Rambas® Rambutans add a sweet and spiky aesthetic to any scare-cuterie board. This season, Costco will debut our Horned Melon Kiwano, an entirely eerily edible tropical fruit with cool cucumber flavor and fruity banana notes. And, for shoppers seeking to shock guests, our signature Halloween recipe, Dragon Fruit eyeballs, is an ideal treat for kids who love finger food, and adults aspiring to acquire their own House of Dragon!”
The new Costco offering of Horned Melon Kiwanos will be available throughout the spooky season in an alluring 2-count pack featuring Halloween-themed graphics. Aside from this new offering, Frieda’s has plenty of suggestions on how to merchandise this Halloween.
Alex encourages you to excite shoppers in the produce department with “Spooky Foods,” offering more fruits and vegetables in contrast during this sugary treat-filled holiday. Shoppers love spook-tacular produce displays at Halloween, and Frieda’s Branded Produce delivers a dichotomy of texture and treat.
“The fear of the unknown is real, however 48 percent of shoppers say that a friendly, approachable brand makes them more likely to try a new fruit or vegetable, according to a C&R 1,000-person study in winter 2022,” Alex continued. “Frieda’s offers a fun and nutritious take on the traditional Halloween offerings across all grocery departments. From spooky mocktails to adult concoctions, there’s a Frieda’s product for every ghoul and goblin.”
Now get out there you witches and warlocks, and make some produce magic happen!
