FullTilt Marketing Welcomes Jodi Hogerton As New Marketing Manager
ORLANDO, FL - Ready to take on FullTilt Marketing's content creation and drive brand engagement is Jodi Hogerton, who was recently appointed as the company's new Marketing Manager.
“Jodi is a welcome addition to our growing team, and it’s exciting to add someone with her depth and breadth of experience in marketing—but most importantly technology. It cannot be overstated how important technology and an innovative entrepreneurial mindset are for the future of the food business. We’re excited to see how Jodi can help our clients find new pathways to consumer connection,” said Melinda Goodman, Managing Partner, in a recent press release.
With seven years of marketing and communications experience, Hogerton joins the FullTilt team after working as the Marketing Director for Omnigo Software and as the Director of Communications for Ganga Ghar, a Nepal-based non-profit that she still serves on the Board for. While with Omnigo Software, she led a successful rebranding effort following an acquisition and subsequent merger. She also helped increase revenue through lead generation and customer engagement while building a wider audience for the niche software supplier through branding and storytelling.
“I’ve always been passionate about food, and this position provides the perfect intersection of my talents, passions, and training. I see so much opportunity in sharing food stories and building meaningful connections between consumers, the food we eat, and the people who produce it. FullTilt is helping shape the story of the fresh produce industry, and it’s exciting to be part of that,” Hogerton said. “I’m looking forward to applying my communication skills and experience with branding and engagement in the fresh produce industry. Technology is playing an increasing role in food production, marketing, and retail, and I’m excited to bring my knowledge from the software industry into this field.”
Hogerton received a Master of Arts in foreign language and literature from the University of Wisconsin—Milwaukee. With a background in multi-cultural communications and as an avid reader, writer, and traveler, Hogerton looks forward to putting her skills to work on behalf of FullTilt Marketing and its portfolio of clients.
Congratulations, Jodi Hogerton, on your new role! For more of the latest happenings in produce, stay up-to-date with AndNowUKnow.
