PLEASANT PRAIRIE, WI - Culinary innovation is the bellwether of the next big produce item, with foodservice inspiring the masses to love even the most forgotten fresh item. Carving out a bigger space for itself ahead of this pack, Good Foods recently expanded its research and development team with not one but two experienced individuals.

Chef Yury Krasilovsky has been named the company’s first-ever Culinary Innovation Manager and Felicia Pierce-Baity has taken on the title of Senior Foodservice Brand Manager.

“Good Foods already has a robust portfolio of products and a deep commitment to quality,” said Chef Krasilovsky, who will leverage decades of industry expertise to develop new foodservice products and applications for Good Foods. “I look forward to building upon this strong foundation through culinary innovation in foodservice.”

Prior to joining the team, Chef Krasilovsky served as Executive Chef of Foodservice for Barilla Group, growing the brand’s foodservice business through the creation of on-trend concepts, products, and applications. Now, he will work toward a diverse range of products for schools nationwide, among other focuses for Good Foods.

In what reads as a strong complementary move, Pierce-Baity will develop and lead the execution of Good Foods’ foodservice channel strategy.

“The opportunity to work alongside a forward-thinking and creative team to bring new innovations to life immediately drew me to Good Foods,” said Pierce-Baity. “I can’t wait to see what we accomplish together.”

Coming to Good Foods from Rana Meal Solutions where she served as Senior Marketing Manager, Pierce-Baity will leverage her experience, as well as data and insights, to inform the brand’s foodservice innovation pipeline.

The hiring of these new team members, the company said in a press release, underscores its commitment to growing its foodservice business.

“Good Foods is uniquely positioned to address the growing needs of the foodservice channel with our dedication to quality,” Shannon Maher, Chief Growth Officer, commented. “The talent that Chef Yury and Felicia bring to our team continues to showcase our well-suited position.”

You can learn more about such plans by seeing the Good Foods team live and in person at the NACUFS National Conference later this month, July 17–20, at booth #1219.

In the meantime, we offer our congratulations to these two esteemed additions!