BAKERSFIELD, CA - At Grimmway Farms, according to the plans the company has mapped out for the first quarter of 2015, the company is looking to enhance consumer engagement through the use of social media.

Having just celebrated the first birthday of its TRUE Organic Juice distribution, the company has turned its focus on social media marketing in the coming months. For more detail on the TRUE Organic Juice line, check out the 43 second video below.

Bob Borda, Vice President of Marketing for Grimmway Farms, spoke on reinforcing the company's core values to consumers. 

“We’re excited to introduce promotions that will engage consumers by prompting them to share more about their lifestyles with us, while also offering them a first-hand look at Grimmway and Cal-Organic Farms,” Borda said in a press release. 

The company plans to use these promotions and strategic media marketing to create a “legion of brand ambassadors.” While it did state in the release that the value of social media efforts in marketing is still up for debate, Grimmway Farms has seen high success rates from social media campaigns like its weekly #JustCrunchEm Twitter parties, which were initially linked to NBC’s The Biggest Loser.

“With our Twitter parties, and now subsequent promotions across other platforms, we’re able pursue new consumers and simultaneously deepen our relationship with existing fans,” Borda said in the release.

Future media marketing strategies include more of the content-driven promotions that have been benefiting the company so far, centered around various themes like the Spring program with a farming and gardening focus. These will take place throughout the year to give a direct connection to Grimmway Farms from both the retailer and consumer sides.

All these plans add up to one endeavor; providing a connection.

“We’re fortunate to have an active community that is not only interested in our products, but also in the family behind our farms,” Borda concluded in the release. “It’s important to us to make meaningful connections between our fans’ lifestyles and how we grow the products they enjoy.”

Through increased engagement, be it Twitter parties and sending those that participate branded Grimmway items, or giving coupons to those who sample the new TRUE Organic Juices, the company is continuing to build brand loyalty through making its consumers more knowledgeable and familiar with what they are buying.